MAKEUP & BEAUTY: Countdown to Beauty Africa ad Exhibition

Beauty Africa Exhibition and Conference 7th – 9th Oct 2014 is the start of very exciting journey which will see the event return annually to Nigeria showcasing to the West African market the very best beauty products, brands and stylists from across the world. The Beauty Africa Exhibition will see over 20 companies from all areas of the beauty market place including hair, make up, spa and wellness and skincare showcasing the latest products and services available today.

Alongside the exhibition Beauty Africa will be hosting a 3 day, free to attend conference which is ground-breaking in the sense that there is so many of the regional leaders present on the same platform providing various different business talks, live demonstrations and discussions. The conference will be split into three daily areas, with day one covering make up, day two hair and day three skin care and spa.

Below is the list of all the experts taking part in the business talks, lectures and live demo’s:

Day 1 – Make up panel of experts:

- Khuraira Musa, President and Celebrity Makeup Artist, Khuraira Cosmetics
- Tara Fela-Durotoye, Makeup Artist & Creative Director, House Of Tara
- Funmi Odegbami, Managing Director,MiNK London
- Eryca Freemantle, Global Beauty Ambassador for Women of Colour & Strategic ‎ Industry Intelligence
- Ada Iwugo, Commercial Director, House Of Tara
- Oke Maduewesi, CEO & Managing Director, Zaron Cosmetics
- Lola Maja-Okojevoh, Makeup artist & Owner, Sacred Beauty
- Bimpe Onakoya, Makeup Artist, Bimpe Onakoya Makeup & L’oreal
- Fatima Mamza, Makeup Artist and Founder, Mamza Beauty Limited

Day 2 – Haircare panel of experts:
- Ugo Igbokwe, Celebrity Hairstylist & Owner, Make Me Salon
- Dionne Smith, Celebrity Award Winning Hairstylist
- Aislynne Adewale, Master Stylist & Educator, American licensed cosmetologist (The hair whisperer)
- Daisy Obiano, Managing Director, Capelli Salon
- Tokunbo Chiedu, CEO, Compass Consulting,  Country Partner, Design Essentials
- John Ojukwu, Master Stylist Educator and Platform artist, British Licensed Cosmetologist

Day 3 – Skincare and spa panel of experts:
- Pamela Olatunji Bello, Owner, and Laser technician, Bnatural medical Spa and Laser Centre
- Elaine Okeke-Martin, President, Spa & Wellness Association of Africa
- Ameera Abraham, CEO and Creative Director, The Nail Bar
- Ufuoma Koloko, Owner and Managing Director, UK Skincare Academy
- Fana Assafa, Director – Aesthetic Dermatology, bnatural medical
- Lola Maja-Okojevoh, Makeup artist & Owner, Sacred Beauty

Registration is now open online until Thursday morning (2nd Oct) and then you can just register on-site at the event, it’s FREE to attend.

 Places are limited and will be on first come first serve basis.
Children under the age of 16 will not be admitted.

Visit http://www.beautyafricaexhibition.com for more details.

Follow beauty Africa on Facebook https://www.facebook.com/beautyafricaexhibition and stand a chance to win amazing prizes.

SOCIAL MEDIA WEEK EVENT (Highlights)

Hello fairies, how is the week coming for you……………….awesome! Be expectant do not give up.

This week has been so eventful for most entrepreneurs, business minds, artiste, #SMWLagos was in town. I was  unable to go for any of the scheduled event, though I am so going for the BEAUTY UNMASKED presented by My Makeup, Bella Naija and Ndani Tv at Hub @ Terra Kulture, Plot 1376, Tiamiyu Savage Off Ahmadu Bello Way, Victoria Island, Lagos. Time is 4:30pm – 5:30pm 

(if you registered online or 15,000 for VIP)

Now why I am excited about this event is I am happy they have been able to make the attendance free *lool* so no excuse for low-income entrepreneurs if I should say (ticket fee), talk about pressing topics of SMEs, blogging, and the growth of one’s business.

Now these where a few points from all I could gather from various tweets by @SmwLagos, so please in no particular order, read through, note the ones that affects you,work on it and improve your ‘business voice’

• Social media is a relationship, like dating, planning which is everything. It’s about awareness

• Social media is the new movement. Creates an interaction  with your followers and how they feel about your product/brand

• Are you part of those who open a social media account with no idea of what you want to do?

• Most important step is the beginning. Young people should step out from their comfort zones

• Show your clients that they need your business and idea

• ·  With social media you have access to millions of people

• Have you asked yourself what makes you different OR what does your business or brand have to offer

• Give your customers rewards for brand loyalty

• Understand your clients and get them interested in you (your band and blog)

• If you stay away from your fans for too long they would forget about you. You need to constantly interact

• Online Reputation Management is defined as listen to feedbacks, access negativity and deliberate on an in appropriate reaction.

• Be accessible to your clients

• Use sample tools like videos and youtube to start, be creative with you content and create a niche

• Packaging is important, it needs to tell a story……………………………

This is where I’d draw the curtain today, check back in our subsequent posts for fabulous points discussed during this event #SmwBlogging #SmwMusicAfrica #NokiaEdu #SmwLagos #SmwPowerofBeauty

Follow @SmwLagos for more tip, tomorrow wraps up the entire one week event. Till the next post, entrepreneurs step up your social media skills.